3.2x ROAS for a DTC supplement brand

The starting point

The client had 32 active ASINs across four hero SKUs. Sponsored Products was doing 80% of the ad revenue but nearly 60% of spend was going to broad-match search terms with zero conversions in the last 60 days. Sponsored Brands was running one legacy campaign; Sponsored Display was off entirely.

Month 1 — Stop the bleeding

• Full search-term audit: 1,842 negative keywords added across the account.
• Restructured Sponsored Products into single-keyword ad groups by match type.
• Killed 11 auto campaigns doubling up on manual keyword targets.
• Result: ACOS dropped from 42% → 31% while ad revenue held flat.

Months 2–3 — Rebuild the funnel

• Launched Sponsored Brands video ads on the 12 highest-volume category keywords.
• Sponsored Display retargeting live for all 4 hero SKUs.
• Defensive branded campaigns for competitor conquesting on 8 rival ASINs.
• Result: Ad revenue up 68% MoM, ACOS holding at 28%.

Months 4–6 — Scale profitably

• Added Amazon DSP at $8K/month for lookalike + cart-abandoner audiences.
• Sponsored Products expanded from 4 hero SKUs to full 32-ASIN catalog with tiered TACoS targets.
• Weekly bid + placement optimization by senior strategist.
• Result: ACOS settled at 19%, TACoS at 9%, ROAS at 3.2x.

Why it worked

The turnaround wasn't a single "hack" — it was disciplined execution on fundamentals. Kill waste, rebuild structure, then scale. The DSP layer only worked because Sponsored Products was already lean; DSP on top of a leaky account would have amplified the losses.

"We were three months from pulling out of Amazon. Nexus rebuilt the account from the ground up and turned it back into our #1 revenue channel." — Founder, DTC supplement brand